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A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.

Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.

Websites need a new audit framework that accounts for AI crawlers, rendering limitations, structured data, and accessibility tree parsing.

A new web is emerging where structured data, not pages, becomes the primary interface between businesses and AI agents.

Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.

Google's Liz Reid told Bloomberg AI Overviews cut "bounce clicks," not deeper visits, but Google still hasn't shared data backing that claim.

Google's latest Search updates push further into task completion. The reporting surfaces businesses rely on haven't kept pace.

Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots.

Microsoft's AI ad strategy looks different from Google's. Here's what PPC managers may be missing and which updates deserve a closer look.

The DIRHAM framework redefines distribution strategy, showing how paid signals, influencers, and AI visibility work together to drive real outcomes.