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Explore Optmyzr's study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.

Google's Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches.

From Apple's iPhone to Netflix's pivots, product cannibalization has shaped industries. Kevin Indig examines how Google's AI Overviews fit into this strategy.

AI results offer new chances for challenger travel brands if they focus on consistent, authentic, and intent-driven content.

OpenAI announced a discounted subscription tier called ChatGPT Go that is initially available to users in India.

Google Trends API launch starts with "quite small" pilot group, John Mueller confirms. Not expected to be a "big SEO event."

LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.

A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests.

Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio.

ROAS is useful, but it shouldn't be your only KPI. Here's why CMOs need to rethink what true paid media performance looks like.