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Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

YouTube upgraded its Promotions tool to let creators target viewers by interests--shifting beyond basic demographic-based promotion.

Microsoft's latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement ...

Social content creates curiosity that shows up as branded search. Here's how to measure and use the halo effect.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.

Google's new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.

This is also coming to Google Search in AI Mode soon, Google added.