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Digiday - Digital Content, Digital Advertising, Digital Marketing
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Retailers are making a play for brand dollars, but advertisers aren't convinced just yet
Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don't seem interested in parting with brand marketing dollars.
https://newsreadery.com/go/e2de2120aea9b1a49387ecc552bb17f7
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