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Digiday - Digital Content, Digital Advertising, Digital Marketing
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19 days
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Programmatic marketers sound off on impact of AI-driven ad buys
Agency execs are dealing with AI-based ad buying tools limiting their abilities to optimize campaigns and redefining their value to clients.
https://newsreadery.com/go/a129c9681b8a03cde48236fc104f5f7c
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