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Digiday - Digital Content, Digital Advertising, Digital Marketing
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Broadcasters and advertisers expected a lot from the Olympics -- was it worth it?
Broadcasters NBCU and Channel 4, as well ad brand Bridgestone, Samsung and Nike, are considering the commercial impact of Olympic advertising.
https://newsreadery.com/go/9d0a1005ad9cc88718f0d55814098d1f
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