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Digiday - Digital Content, Digital Advertising, Digital Marketing
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Cinema ad firms - save one - consolidate their programmatic offerings
Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic firms.
https://newsreadery.com/go/4f4dd538f32d346d0c726e5ab523aab0
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