It's a big deal. This long-running franchise is significant in Japan, and this feature-length is the highest-grossing hit of the year: 6 weeks at number 1 and 10.8 million tickets sold.
Bleach follows the story of Ichigo Kurosaki, a teenager who can see ghosts. His life drastically turns when he encounters Rukia Kuchiki, a Soul Reaper, who bestows her powers upon him after she is injured.