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Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice -- instead with the Swiss watch brand NORQAIN.

Meta Platforms will serve as UFC's first 'Official Fan Technology Partner' after the tech company and UFC inked a 'multi-year' partnership. The partnership was announced Wednesday.

College basketball programs that fell shy of the NCAA's March Madness tournament will now have the opportunity to compete in the postseason through the College Basketball Crown.

XX-XY Athletics celebrated its one-year anniversary this month and provided some insight into how it achieved success in its first year in business.

An employee of investor Warren Buffet won a $1 million prize by picking the winners of 31 of the 32 games played last week in the men's NCAA Tournament.

March Madness has officially kicked off and fans from across the country are traveling to Las Vegas, where they are predicted to bet more than $3 billion.

Fanatics raked in $40 million with their MLB Tokyo Series collection, making it the largest selling event in the history of the company.

Betr Media, co-founded by Jake Paul, and GLORY have partnered up for a premiere, invite-only kickboxing event later this year.

March Madness is underway, and while mid-major players want to be remembered for their Cinderella heroics, they can add some extra cash to their wallets.

March Madness games are right around the corner and, with the start of both the men's and women's tournaments, an eye-popping amount of bets are poised to be placed.