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The Golden State Warriors are making history with a reported record-setting jersey sponsorship from IREN worth more than $50 million per year, the largest deal of its kind in North America.

Miles "Deuce" McBride partnered with 1800 Tequila to gift Knicks teammates custom championship bottles celebrating New York's first NBA title in 53 years.

UFC collaborated with Anti Social Social Club, Warren Lotas, ID Supply Co. and Culture Kings for the UFC Freedom 250 spectacle, and the merchandise sold at record-breaking levels.

Demand for Fanatics' New York Knicks championship merchandise has surged, with sales reaching record levels following the team's first NBA title since 1973.

New York Knicks star Jalen Brunson still said he had love for Texas and named a key reason why -- the taxes. He spoke briefly about it after the team's championship win.

Texas restaurateur Jim Hallers warns Congress that NFL streaming fragmentation threatens sports bars, citing $30,000 to $40,000 upgrade costs per venue.

Certain World Cup tickets in these five U.S. host cities cost more than the average monthly mortgage payment, with the final at MetLife Stadium starting at $7,256.

Hibbett Sports will close around 175 stores over the next three years as parent company JD Sports pursues a cost-cutting and optimization strategy.

Tom Brady launched Good Nut, a premium organic coconut water line with Gopuff, in a beverage market expected to reach $11 billion by 2030.

Christian Pulisic partnered with Hershey's for limited-edition chocolate bars honoring the U.S. soccer star ahead of the 2026 FIFA World Cup on home soil.