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Ahead of the 2026 FIFA World Cup, Lowe's "Epically More Messi" campaign is highlighted by a limited-edition, 10-foot inflatable version of Lionel Messi for homes.

Ahead of the World Cup, Guinness, the iconic beer brand, collaborated with Art of Football for a limited-edition jersey exclusive to North America as part of a broader campaign.

New Balance has built its baseball empire through athlete partnerships with Shohei Ohtani and Francisco Lindor, and it's staying true to its family-run values has played a vital role.

Miller Lite launched a first-of-its-kind MVP Matchball for the 2026 FIFA World Cup, a gold and white ball 1.5 times larger than regulation size that holds a 12-pack of beer.

FIFA partnered with Fanatics on an exclusive collectibles deal that includes trading cards, debut patches and digital items, ending its decades-long relationship with Panini.

Jameis Winston is emphasizing style and cultural identity during the World Cup after Lids rolled out its "Wear Many Caps" campaign celebrating fans and global soccer pride.

Seahawks linebacker Derick Hall partners with Huggies to share his story of being born premature at 28 weeks with just a 1% chance of survival.

UFC unveiled its Bud Light Summer Series, beginning in Newark and expanding nationwide, setting the stage for one of the promotion's biggest summers ever.

Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league's on-site retail partner at marquee events.

NJ Transit will charge $150 for round-trip tickets from New York's Penn Station to MetLife Stadium for FIFA World Cup games this summer.