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Apple is rumored to skip M6 Pro and M6 Max Apple Silicon chips in favor of new, AI-first M7 chips, according to a new report.

Apple raised M5 MacBook Air prices, but Amazon has maintained its best Prime Day deal at $949. Beat Apple's price hikes now and save up to $450 before the sale ends.

Apple's annual Back to School promotion is expected to return around July 1, giving eligible students a timely way to offset Apple's newly announced Mac and iPad price increases.

Apple raised M5 MacBook Pro prices today, but Amazon still has the 1TB 14-inch model on sale for $1,549. Chances are the deal will sell out quickly.

Apple's rare mid-cycle hardware price increases pushed the stock lower on June 25, but Wall Street's early response stayed largely upbeat as analysts kept their ratings and targets unchanged.

Apple has increased the price of the MacBook Neo from $599 to $699, a move that is as disappointing as it was inevitable amid ongoing global RAM and storage price and availability tensions.

Day 3 of Prime Day 2026 is underway, and now is the time to snap up some of the lowest prices of the year before Apple's Mac and iPad price increases hit Amazon.

Apple left iPhone, Apple Watch, AirPods, and AirTag prices unchanged even as it raised prices across much of its hardware lineup, leaving some of its most popular products untouched.

The Apple Store is back online after being taken down briefly, and its return has brought with it some significant price increases across some of Apple's most popular products, including the MacBook Neo.

The Apple Store is currently down, with the company saying that it is "making changes" to its online shopping site and leaving people temporarily unable to buy iPhones and more.