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"Sean Payton has led an impressive turnaround over the past three seasons, instilling a winning culture with high expectations," Owner and CEO Greg Penner said.

"It's a great moment to step back and think about the legacy that's been created here," Owner Carrie Walton Penner told the team's former players on Tuesday.

"He's had a good week," Head Coach Sean Payton said Thursday. "He's someone who picks things up real quick."

"Bo is definitely a competitor," new wide receiver Jaylen Waddle said.

The award recognizes a partnership that increased the visibility and/or accessibility of youth sports with players, fans, and/or new audiences.

The Broncos will aim to "set a tempo early" during a prime-time season opener in Kansas City.