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Red Bull's 2026 Formula 1 launch made Apple's expanding role around the sport hard to ignore, from iPhone-shot footage embedded in the broadcast to Apple Vision Pro wearers taking the stage.Apple hardware appears at Red Bull eventOracle Red Bull ...

The current Apple Silicon MacBook Air is barely recognizable from the original in all but name, but it's still the same superb line that was unveiled this week in 2008 in a memorable Steve Jobs presentation.Apple advertised the original MacBook Air ...

You could have studied literally thousands of Apple patents, you could have counted the permits it's had to be granted, or could just have waited for Airbnb to show us that Apple really, truly, was working on an Apple Car.Apple Car Ultra is here, but ...

B&H Photo has kicked off the weekend with a standout MacBook Pro deal, dropping the M5 14-inch model with a 1TB SSD to $1,599, the lowest price available for this configuration.Save $200 on Apple's 1TB M5 MacBook Pro at B&H.January MacBook Pro ...

Apple must change how it displays prices in New Jersey stores after regulators said the company repeatedly failed to comply with pricing requirements it agreed to follow in 2017.New Jersey fined Apple over repeat retail pricing violationsBack in 2017 ...

They weren't unexpected, but they were still surprises -- and they both leave us with so many questions: Google Gemini is coming to Apple Intelligence, and Apple Creator Studio is bring brilliant apps at a price.Google Gemini is coming to Apple ...

A new rumor claims that mass production has begun early for an OLED display that could be intended for a future MacBook Pro.A MacBook Pro without an OLED display. Apple has been expected to add a OLED screen to the MacBook Pro, with the most recent ...

Apple will still benefit as TMSC confirms large-volume production has started for its newest 2nm processor, but as nVidia ascendds, Apple's days of being able to command the firm's entire output are over -- for now.Dies on wafers - Image Credit:

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion firm with ubiquitous advertising. But throughout, Apple has used sometimes terrible branding to sell us all on its products ...

Analyst Jeff Pu has provided a short spec sheet for the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Fold due in September, which corroborates several previous rumors.iPhone Fold rumors are solidifyingRumors are beginning to solidify around Apple's ...