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Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.Stills from three Apple TikTok videos promoting the MacBook Neo - Image Credit: AppleIn the attention economy that is modern social ...

Apple only rarely updates its corporate leadership page, but when it does, it's significant for who it does -- and does not -- add, and what this tells us about the firm's plans.L-R: Molly Anderson, Steve Lemay, Jennifer Newstead -- image credit:

A leaker with a good track record has posted CAD design images of the iPhone Fold, although with no further details and no indication of dimensions.Purported CAD drawing of the iPhone Fold -- image credit: Sonny DicksonSupposed CAD drawings for the ...

Save 79% on three months of Disney Plus and Hulu with this limited-time streaming deal.Save 79% with this Disney Plus and Hulu streaming bundle deal - Image credit: Disney, HuluEnjoy a family movie night with titles like Zootopia 2, which streams on ...

In this week's "Reboot" column, Apple's MacBook Neo is an impressive downgrade, the gaming push continues, and scribling on the Sydney Opera House.This week's Reboot talks about the Sydney Opera House, Apple's gaming efforts, and a whole new ...

Apple is a "Party of One" in the world, according to CEO Tim Cook in a new interview weeks ahead of the company's 50th anniversary.Apple CEO Tim Cook - Image Credit: CBS Sunday Morning/YouTubeApple is fast approaching a big milestone, with it ...

Apple is shifting towards producing more "Ultra" products, with high-end devices on the way that may extend the use of the special suffix in new ways.Apple Watch Ultra 3, a product that actually uses the 'Ultra' termEveryone is already quite familiar ...

The new MacBook Neo is in the same performance ballpark as the M1 MacBook Air. Here's how the newest budget notebook compares against the original Apple Silicon MacBook Air.MacBook Neo [left], M1 MacBook Air [right]Apple's latest notebook model, the ...

The HomeHub will be able to stick to a wall using a MagSafe-like connection, a questionable leak says, with the Apple Home controller set to use Apple Intelligence to monitor your front door.Apple's Home Hub could have an iPad-like displayApple is ...

Consumers will probably be we waiting until the September to October Apple release season until they can buy a Mac mini with M5, but at least they'll be accompanied by some new iMac colors.The rear of the 24-inch iMacThe update to Apple's desktop Mac ...