The diversification to attract new customers comes as the luxury sector grapples with an industry-wide slowdown, U.S. tariffs, and wider cost pressures.
European stocks are expected to open in mixed territory Thursday as investors await the latest rate decision and update from the European Central Bank.
U.S. equity futures were little changed in early Asian hours, as Wall Street awaited a key consumer inflation gauge for August due out Thursday stateside.
The crash occurred just as Air India was in the middle of modernizing its fleets with new seats and amenities as it seeks to compete with larger airlines.