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Breitling became the NFL's official timepiece partner, announcing a multi-year global partnership ahead of the 2025 season, which begins Sept. 4.

Fans of Taylor Swift, Travis Kelce and the University of Cincinnati are in luck after the school announced ticket discounts on theme with the couple's engagement announcement.

Third-largest U.S. convenience store Casey's offers 40% off pizzas on Saturdays as breakfast pizza gains cult following among college football fans.

"Shark Tank" entrepreneur Kevin O'Leary spoke to FOX Business about purchasing the Michael Jordan-Kobe Bryant logoman autograph card for nearly $13 million.

Nike Basketball announced on Monday that Indiana Fever superstar Caitlin Clark is their newest signature athlete, and that her shoe will debut in 2026.

Four top college football players, including Heisman candidate Garrett Nussmeier, star in Powerade's updated marketing campaign ahead of the 2025 season.

NBC is in advanced talks for a three-year MLB media rights deal worth nearly $200 million yearly for Sunday games and postseason coverage, which includes Peacock streaming.

Consumer spending on live sporting events is up 25% compared to pre-pandemic levels and benefiting surrounding restaurants and bars, a Bank of America Institute report found.

USAA and the NFL announced that their long-standing partnership will continue through the 2025 season and beyond, focused on honoring and impacting the military community.