DraftKings partnered with VetsinTech to honor military veterans at NFL games during "Salute to Service" month, providing special experiences while supporting career transitions.
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Fanatics announced an expanded multi-year partnership with OBB, the next-gen entertainment studio, for the Fanatics Fest sports festival, which added a fourth day for 2026.
NBA star Stephen Curry parted ways with Under Armour after 13 years to focus on developing his own Curry Brand, marking a major shift in his career.
Hip-hop star Quavo teamed up with Lids for an exclusive Georgia Bulldogs collection launching Nov. 15. The new partnership will bring streetwear style to college sports.