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innocent drinks has rolled out a simplified new visual identity by Derek&Eric. The company, which launched in 1999 and was bought by Coca-Cola in 2013, felt its branding had become fragmented across its range, which includes smoothies, juices,

Totally Okay has created a "fun and accessible" identity for Sheffield's podcast festival, Crossed Wires. Launched in 2024, the festival positions itself as "celebration of the podcasts you love, the hosts you obsess over, and the stories that stick ...

MOTTO is a strategy and design firm that specialises in the tech and innovation sectors. It is based in New York, and also has people in London, Berlin and Dallas. Here, MOTTO's co-founders - chief executive officer Sunny Bonnell, and chief operating ...

Despite some of the doom and gloom surrounding the design industry, every week brings news of another new studio opening for business. The creative work is only one part of it - founders need to grapple with business models, management and personnel ...

Without has created the visual and verbal identity for Sleepover - a new airport service that offers stressed travellers a place to nap and relax. In 2020, Airport Dimensions bought ONGROUND Hospitality, a company that ran Sleep 'n Fly pods in the ...

Last week, I took my son to London for a couple of days' sightseeing. There was an uncomplicated joy in seeing the city through his eyes, because he was awestruck by everything, from the genuinely impressive (Big Ben) to the objectively crappy ...

When asked to name a chief design officer, a few names likely come to mind. Sir Jony Ive at Apple, John Hoke III at Nike, or perhaps Mauro Porcini, who, after nearly 13 years as PepsiCo's longstanding CDO, departed earlier this year - only to re ...

Every now and then, business magazines, especially Fast Company, announce that design, and especially design thinking, is dead. In Andrew Thompson and Mark Wilson's most recent article, they investigate the drop in mentions of design thinking from US ...

Range Rover has introduced a new visual motif and a redrawn wordmark as part of Jaguar Land Rover's strategy to build a "house of brands." Owned by Tata and based in Warwickshire, JLR's portfolio comprises Range Rover, Defender, Discovery and Jaguar.

Pali Palavathanan is co-founder and creative director of London-based TEMPLO. The cause-led branding and comms agency works with clients like GF Smith, the British Council and the United Nations. Design What would your monograph be called? The Red ...