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Founded in 1780, Jameson is the world's best-selling Irish whiskey. With a legacy that runs deep, its green bottle, logomark and crest have become iconic over time. Still, longevity brings its own pressure to stay relevant. Jameson's new identity,

The fertility industry has long been aimed squarely at women, built on a narrative of urgency and fear around the biological clock. For decades, it's been framed as a reactive experience - something to manage rather than take ownership of - leaving ...

One of the invigorating aspects of working in the branding industry is reviewing the work that other agencies do. There are numerous examples where I think "smart, well executed" and nod approvingly. There are others where my heart sinks as the ...

It's three years since branding agency Koto opened its studio in New York. It's led by executive creative director Arthur Foliard, who's been with Koto since 2017, and Alex Monger, who was hired to be the new managing director after stints at BBH New ...

FORM Brands Studio has created a new identity for Team England at the 2026 Commonwealth Games. Against a tricky backdrop of debates around English nationalism - and in particular what the St George's Flag represents - the London-based studio had to ...

Here's a game. I'll think of three numbers. The first number is between one and six. So is the second number. The third number is between one and nine. You have to guess those three numbers, in order. Every time you guess a number wrong, we'll cross ...

Mutabor is a Hamburg-based branding agency, which works with clients like PayPal, the Bundesliga and Porsche . Here they tell us how the studio is using AI, and how they feel about it. You can see all the articles in this series here. Broadly ...

Blair Cooper is creative director at Seen Studios. The London-based retail design, activation and content agency works with clients like Dr. Martens, Meta, and The North Face. Design What would your monograph be called? Experiences May Vary: Blurring ...

Canva is making its pro-design tool Affinity "free forever" in a bid to upend the design software market. The company announced today it is relaunching the tool with "substantial changes" that make Affinity "truly a competitive product against the ...

I'm sure you've heard the tale of The Emperor's New Clothes? A fable of a ruler so convinced of his own genius, he strutted naked through the streets while the crowd looked on, incredulously. Silly, right? Or the Pied Piper of Hamelin, a man who ...