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Lee Hoddy is creative partner at Conran Design Group. The global brand and design agency works with clients like Reckitt, Sofitel and Peugeot. Design What would your monograph be called? Brand EVangelist: How EV sparked a new era in experience design ...

WELD, a US-based apparel supplier, has carved a niche for itself by producing distinctive caps and socks, offering both customisable blanks and its own branded pieces for leading independent labels. As WELD's reputation expanded, the team set out to ...

Heal's has been a cornerstone of British interiors for more than two centuries. The heritage retailer is best known for bringing contemporary furniture, lighting, and design into British homes, introducing audiences to new styles and ideas long ...

The eclectic range of presentations at Frontify's brand experience conference covered everything from Marcus Aurelius' wisdom to surrealist Italian brainrot memes. Nike was the conference's recurring cautionary tale. Several speakers showed its ...

The winners of this year's Inside Out awards for in-house creative teams have been announced. Now in their 12th year, the awards, "identify and celebrate creative excellence, stand-out work and in-house talent." They are run by the Inside Out ...

Earlier this month, Liverpool hosted the inaugural World Boxing Championships. The event, which drew athletes and fans from across the world, marks the first elite-level global championships staged by World Boxing, a federation formed in 2023 after ...

Buck is a creative agency with studios in London, Amsterdam, New York, Los Angeles and Sydney. It works on branding, events and design for clients like Airbnb, Samsung and YouTube. Executive creative director and partner Vincent Lammers explains how ...

When Merck unveiled its new identity in 2015, at a leadership summit in Berlin, more than 300 of the company's senior managers rose to their feet in a standing ovation. Created with FutureBrand, it was an unusually radical departure for a company of ...

Back in the 2010s, purpose-driven branding was everywhere. People felt good about slipping on TOMS, believing in the one-for-one promise to give shoes to a child in need. Always turned an insult into empowerment with its #LikeAGirl campaign, scooping ...

Franky Rousell is founder and CEO of interior design studio Jolie. It has offices in London, New York and Manchester and works with clients like The Nest restaurant in Frankfurt and Victoria Riverside in Manchester. Design What would your monograph ...