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Apple has hidden tiny "hello" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras.

Investment firm Evercore believes that upgrade demand for the iPhone 18 Pro range and new Apple Watch Series 12 is higher than predicted, prompting a target rise of $15.

Apple CEO John Ternus has opened the doors at Apple Fifth Avenue for the first US sales of the iPhone 18 Pro, but the event has also been targeted by protesters.

Every new detail learned about iPhone 18 Pro and iPhone 18 Pro Max helps paint a broader understanding of where these devices stand in Apple's lineup. Your hosts discuss this and more on the AppleInsider Podcast.

Apple's famous glass cube on Fifth Avenue in New York has been turned burgundy, silver, and glacier as it prepares to welcome the first buyers of the iPhone 18 Pro.

Apple's new Siri app makes the assistant far more useful for longer conversations, and knowing when to open it instead of saying "Hey Siri" helps you get faster, better results.Siri has its own app nowUsers can open the app to revisit an earlier ...

The first iPhone 18 Pro preorders are reaching customers as Apple's latest flagship rolls out worldwide.

Elon Musk filed to have Apple dismissed from the lawsuit he brought against it and OpenAI, and OpenAI demanded answers. The judge has denied OpenAI's request to reveal settlement terms.

A series of 14 iPhone 18 Pro models will be spread around Dodger Stadium to capture the "Friday Night Baseball" game, providing unique vantage points.

OWC SoftRAID 9 adds RAID 6 and RAID 6+ protection designed to keep an array accessible after two drives fail, but the new modes require macOS 27.