'The World Cup is shifting the dial': My roadtrip to the home of Friday Night Lights showed how soccer is infiltrating diehard American football towns IAN HERBERT IN WEST TEXAS: Odessa is guns, cowboy hats and oil but also Permian High School, whose football team were immortalised in a classic best-selling book, hit film and TV series. dailymail.co.uk dailymail.co.uk / feeds dailymail-co-uk-sport / / #sports / / 6 days 6d Share