Spotify, which launched music videos in markets outside the U.S. and Canada in January, will introduce them Stateside in the coming weeks.
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A Spotify representative confirmed that the company plans to expand last year's music video beta launch to the United States.
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This evolution happened organically as Spotify's products matured. With each new feature and business need, new data requirements emerged.
The NMPA and Spotify, which have been embroiled in a longstanding feud centered on diminishing publisher royalty rates in the U.S., are taking a step together to bring a new revenue stream to music creators.