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Fans can experience basketball through pop culture, fashion, technology, music and entertainment, including interacting at time with current and former stars.

The 75th NBA All-Star Game in Los Angeles this weekend is more than a game, it's a mini-tournament with three teams. Here's what you need to know.

Barbara Bush, the NBA's vice president of social impact, discusses the programs and events that you might not see broadcast on TV but that will leave an imprint on lives.