Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.
Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for the company's CEO to be fired or resign.
Restaurant chain Cracker Barrel reverses controversial logo rebrand after losing $143 million in market value and facing widespread public backlash from customers.
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Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior.
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Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.
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