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Apple and Microsoft never aimed for the same user but couldn't avoid the same fight.

And they're still missing out on their potential ...

Seaman on Dreamcast was limited, but emotionally, it planted seeds that today's AI still struggles to water ...

Diagnosing UX problems through Garrett's Elements of User Experience.

Tomorrow's technology is leveraging yesterday's interface. We need to develop a new paradigm to help users truly leverage AI.

From theory to practice ...

How to work with teams that turn to AI instead of UX ...

Strategic considerations when crafting AI experiences that drive material improvements for customers ...

Apple's new design language blends science with design. But how is it bonding with the iOS we know?

In a nutshell? It's a bit scary. But full of possibilities. For now.