Meta's (META) head of Instagram, Adam Mosseri, said Friday that the company is starting a small test for ads on its text-first social platform, Threads.
Threads, Meta's X and Bluesky rival, is testing ads with certain brands in the United States and Japan, the company said Friday. "We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads ...
Meta is beginning its first "small test" of ads on Threads, Instagram head Adam Mosseri announced, as the company looks to finally start making money off the service.
After Elon Musk purchased Twitter and turned it into X, several alternatives have been created for those who don't agree with his vision for the platform. Meta created Threads, which integrates with its existing platforms like Facebook and Instagram.