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Digiday - Digital Content, Digital Advertising, Digital Marketing
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14 days
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AI personalization played a bigger role in this year's Black Friday and Cyber Monday
Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers.
https://newsreadery.com/go/32ae8141df1a567610f5ef3fb457cc45
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